Membership Library
The Better Trends Collective is the only membership dedicated to helping small-to-mid-size creative brands succeed through expert-led trend insight.
If you are a member wishing to access the content, simply click the desired month below and enter the corresponding password received via email.
If you need the password re-sent, please contact hello@thebettertrendscompany.com
If you’re not a member but would like to be, learn more and sign up here.
June 2025
Electric Picnic
In a world where women’s rights are being eroded, the loud embrace by Gen Z of ultra- feminine aesthetics and soft + sweet frivolity is emerging as a powerful, defiant reclamation of power.
Previous Trends